Also, artificial intelligence and machine learning make the innovation process prosper by analyzing trends in the market and studying the way people behave, so any company can develop and offer new products and services that meet emerging needs. As artificial intelligence and ML continue to improve, their potential for breakthroughs in major industries, that will indeed revolutionize them, will grow. Among them, businesses that incorporate and adopt these technologies will be the ones who are the front runners. The companies that will be able to use techniques that involve AI and machine learning will be the ones who will be able to better compete in a constantly evolving digital space. The use of ML technologies can help creators to take advantage of their graphic and physical talents. Such innovations result from merging AI and ML in IoT.