Overview
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- Industry: Loan & Finance
- Challenge: Increase organic traffic and improve search rankings for key loan-related keywords
- Loan Quantum is an online platform offering various loan calculators and financial tools, such as gold loan calculators, home loan calculators, education loan calculators, and more. The website aimed to enhance its visibility, drive organic traffic, and generate more qualified leads for users seeking loan-related information.
Goals and Objectives
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- Increase Organic Traffic: Boost the number of organic visitors from search engines, particularly from users searching for loan-related calculators.
- Improve Keyword Rankings: Target and rank higher for competitive keywords like "home loan calculator," "personal loan calculator," "car loan calculator," etc.
- Optimize Conversion Rates: Not just traffic, but converting organic visitors into leads or users of the loan calculators.
SEO Strategy Implemented
1. Keyword Research & Targeting
A thorough keyword research process identified high-volume, low-competition keywords within the loan calculator niche. The target keywords included:
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- Loan EMI Calculator
- Home Loan Calculator
- Personal Loan EMI Calculator
- Business Loan Calculator
- Gold Loan Calculator
- Education Loan Calculator
These keywords were strategically incorporated into content, meta tags, headings, and internal linking.
2. On-Page Optimization
We conducted a detailed audit of the website’s content and structure, focusing on the following key areas:
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- Meta Descriptions & Titles: Optimized for target keywords, ensuring they were catchy and informative.
- Header Tags: Structured H1, H2, and H3 tags around primary and secondary keywords.
- Content Optimization: Expanded and optimized existing content for better readability and keyword coverage. We included detailed calculators, guides, and FAQs targeting long-tail keywords.
- Internal Linking: Improved internal linking to strengthen keyword relevance across various pages and enhance the overall site architecture.
3. Technical SEO
Technical improvements were made to ensure the website was easily crawlable and user-friendly:
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- Mobile Optimization: Ensured the site was fully responsive and mobile-friendly, as a significant portion of traffic came from mobile devices.
- Page Speed Optimization: Reduced page load times, enhancing user experience and improving site rankings.
- Schema Markup: Implemented structured data to enhance rich snippets and improve visibility in search engine results.
4. Content Marketing & Blogging
Created high-quality, informative blog content around loan-related topics, including:
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- Why Every Student Should Use a Study Loan Calculator Before Borrowing
- Is a Gold Loan Right for You? Let a Calculator Help Decide
- Navigating Home Loan Calculations: How to Estimate Your EMI and Interest Rates
- The Ultimate Guide to Using a Car Loan Calculator for Smart Financing
- Understanding Loan Eligibility Calculators: A Complete Guide
- The Hidden Costs of Loans: Processing Fees, Foreclosure Charges, and More
- Understanding EMI: How It's Calculated and Why It Matters
Results
1. Traffic Increase
After implementing the SEO strategy, Loan Quantum experienced significant growth in organic traffic:
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- Organic Traffic Growth: A 60% increase in organic visits over 6 months.
- Top Keywords Ranking: Key target keywords moved into the top 10 search results, with some even achieving position #1 rankings.
- Bounce Rate Reduction: An overall decrease in the bounce rate by [X]%, indicating improved user engagement.
2. Keyword Ranking Improvement
As a result of focused SEO efforts, Loan Quantum saw a substantial improvement in the rankings of key financial keywords, resulting in a significant increase in website visibility and user engagement.
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- Compare the loan: keyword Initially ranking at not found, this keyword moved up to 3rd dramatically improving its visibility and driving a higher volume of traffic from users searching for loan comparison.
- Gold loan per gram calculator: This keyword, previously positioned at not found jumped to 31st, leading to increased traffic from those seeking accurate gold loan calculations.
Next Steps for Continued Success:
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- Ongoing Content Expansion: Regularly updating blog content and adding new loan-related calculators.
- Continuous Monitoring: Regular SEO audits to track performance, identify opportunities, and adjust the strategy as needed.
- Building Authority: Focusing on acquiring more backlinks from high-authority financial sites to increase domain authority.