We are excited to announce that after over 2 plus years of powerful and impressive growth of the Masterly team, we decided it was about time to take a fresh look at its brand. Our new branding is officially live with more vibrancy. The rebranding exhibits our creativity and elevated ambitions to take more initiatives in the Software Product and Services world while staying true to serving our customers with efficacy.
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What’s the new Masterly brand all about?
We wanted to bring a change in all the visual elements that represent our brand. Our goal was to create a visual representation that kept our morale of nobility, boundlessness and creativity intact. In addition to the new visual elements we also introduced a new tagline “Infinite Possibilities” that represents our company values as part of the rebrand. The rebranding was not only about transforming the logo and some colors, but a lot more about communicating the new and absolute ideology of Masterly.
What was the motivation for the rebranding? Why now?
As Masterly continues to grow, the products, scale and vision have evolved significantly. So, the way we symbolize ourselves as well as our brand voice needed to be transformed, elevated and exemplary in nature. We needed to connect the current stage of the company growth, our values, and our customers whilst keeping the Masterly DNA – our creative and distinct personality, geared up, magnified and progressive.
